UBER  EFFORTLESS NIGHT

Working alongside BBH and Director Kim Gehrig, we helped to create Uber’s first ever televised ad, a fast-moving depiction of an epic first date.

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It was very important for the piece to flow seamlessly through the many scenes as per the nature of the spots narrative, requiring us to stitch together nine different shots in post to ensure the spot played as a seemingly uninterrupted take throughout.

 

For this project I was the lead of the compositing team in Flame and Nuke.

 

Some transitions required total reconstruction and alignment of two independent cameras, further complicated by the presence of live acting talent in the takes. However, the finished product only goes to shows how these types of challenges can be overcome and the end result can be something fantastic.

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Post Production House: The Mill

Director: Kim Gehrig

Agency: BBH

© 2019 by JamesMac.