McLAREN 765LT FEARLESS ENGINEERING
McLaren envisaged a film showcasing the lengths the engineers and designers would go to creating the 765LT. Adapted from the incredible 720S, radically lightened and the most powerful LT yet. I was fortunate enough to be the director of this film, executing it for the ultra talents at McLaren and London agency VCCP.
VCCP ECD Sam Heath came into The Mill with a script showcasing an emotional struggle. When the McLaren engineers and designers are set near impossible objectives, the tasks can initially seem beyond the possible for them. This script married the technological elements of the McLaren brand with the aggressive and dark nature of the LT.
Fearless engineering. All portrayed in modern, innovative and exciting realms.
The brief was amazing. Given I am a motorsport mad, McLaren F1 supporting, film making partner, the collaboration excited me beyond words. I wanted to bring the human connection into the very technically driven process. Given my background I know only too well, the vehicles produced by McLaren are the sum of many many parts, all conceived and designed and executed by their talented staff.
The viewers of the film needed to feel what the engineers and designers face internally when tackling their challenges.
Given my years of advertising experience, I proposed we use the entire spectrum of practical and digital film making techniques for the film. All elements carefully considered from script to finished film.
During the creation of the film we utilised, stunt work, practical physical effects, in-camera lighting desk effects (over 100 sources), on-set AR visualisation to assist framing, physical light probing for digital replication, camera tracking, VR production techniques, Virtual camera capture, Houdini CGI effects, Epic Unreal procedural environment generation, Unreal IB lighting, Unreal texture and environment creation, Unreal animation, Unreal camera creation and integration with tracked on-set cameras, Custom Bokeh element generation, Compositing and Colour Grading.
The whole production and VFX kit and caboodle. All in one marvellous mad capped project at The Mill.
Client: McLaren Automotive
Global Brand Manager: Paul Runza
Global Product Manager Ultimate and Super Series: Ian Howshall
Producer: Liv Riddle
Creative Director: Sam Heath
Creatives: Ahmed Ellabib & Chris Russell
Account Director: Jade Leighton
Production: The Mill
Director: James Mac
Executive Producer: Dougal Meese
Producer: Amalia Rawling
Directors Assistant: Alfie Johnson
Director of Photography: Ben Todd
Actor (Designer): Piotr Biernat
Actor (Engineer): Jakub Kołaczkowski
Production PL: Tango Productions
Producer PL: Remik Bartos
Production Manager PL: Szymon Danilczyk
Ist AD: Kube Wielecki
Editorial: The Assembly Rooms
Editor: Nick Allix
VFX: The Mill
Producer: Kate Ryan
Shoot Supervisors: James Mac, Michael Parker
VFX Supervisor: James Mac
Unreal CGI Artists: Michael Parker, Russel Tickner, Haynd Roff
2D Artists: James Mac, Barnsley, Carl Norton, Brad Wood, Nhat Quang, Peter Atack
3D Artist: Paul Donellin
Design: Andrew Zmurowski, Ross Urien, Henry Foreman
Colourist: Tom Mangham
Epic - Unreal Engine
Epic Games: Alistair Thompson
Unreal CGI Artists: Julien Didisheim, Saga Alayyoubi