ASDA BRING CHRISTMAS HOME
Working closely with Director Agustin Alberdi from Stink London and AMV BBDO, we helped created this film in the searing 32 degree heat of late-summer Prague. It was gorgeous, a proper sholiday (shoot/holiday). Having said that, everyone felt the spots were better suited to the UK market, if they were set in 0 degree midwinter Yorkshire.
We used all the tools at our disposal in 2D to create snow effects, digital matte paintings, atmosphere, scene reconstructions and general cleanup.
We were blessed with an action packed set featuring dancing skiers, Santas on motorbikes, cowboys riding Christmas trees, polar bear wrapping stations, trabant driving yetis, reindeer snow cats and crowds of extras dressed in their winter best. All this for Asda to ‘Bring Christmas Home’. So. much. Fun.
For this project I was the Shoot Supervisor and led a team of compositors in Nuke and Flame.
Agency: AMV BBDO
Producer: Rebecca Scharf
Creatives: Colin Jones, Phil Martin
Account Director: Lizzie Griffin
Production Company: Stink London
Director: Agustin Alberdi
Executive Producer: Jeremy Smith
Producer: Debbie Ninnis
VFX Creative: The Mill
Shoot Supervisor: James Mac
Executive Producer: Chris Allen
Production Coordinator: Rebecca Pemberton
Line Producer: Supreetha Murthy
VFX Supervisor: James Mac
3D Lead Artist: Ivor Griffin
2D Supervisor: Rakesh Venugopalan
2D Artists: Charles Dockeril, Simon Holden, Venuprasath Dhanapal, Rich Payne, Holly Mclean, Dave W, James Pratt, Badarinath Chinimilli, Neha Sandam, Prasanna Bhat, Anuj Bhandari, Nithin Babu, Madhana Gopala
3D Artist: Victoria Mcintyre
Matte Painting: Jiyoung Lee