ASDA  BRING CHRISTMAS HOME

Working closely with Director Agustin Alberdi from Stink London and AMV BBDO, we helped created this film in the searing 32 degree heat of late-summer Prague. It was gorgeous, a proper sholiday (shoot/holiday). Having said that, everyone felt the spots were better suited to the UK market, if they were set in 0 degree midwinter Yorkshire.

 

We used all the tools at our disposal in 2D to create snow effects, digital matte paintings, atmosphere, scene reconstructions and general cleanup.

 

We were blessed with an action packed set featuring dancing skiers, Santas on motorbikes, cowboys riding Christmas trees, polar bear wrapping stations, trabant driving yetis, reindeer snow cats and crowds of extras dressed in their winter best. All this for Asda to ‘Bring Christmas Home’. So. much. Fun.

 

For this project I was the Shoot Supervisor and led a team of compositors in Nuke and Flame.

ASDA  BREAKDOWN

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Agency: AMV BBDO

Producer: Rebecca Scharf

Creatives: Colin Jones, Phil Martin

Account Director: Lizzie Griffin

Production Company: Stink London

Director: Agustin Alberdi

Executive Producer: Jeremy Smith

Producer: Debbie Ninnis

VFX Creative: The Mill

Shoot Supervisor: James Mac

Executive Producer: Chris Allen

Production Coordinator: Rebecca Pemberton

Line Producer: Supreetha Murthy

 

VFX Supervisor: James Mac

3D Lead Artist: Ivor Griffin

2D Supervisor: Rakesh Venugopalan

2D Artists: Charles Dockeril, Simon Holden, Venuprasath Dhanapal, Rich Payne, Holly Mclean, Dave W, James Pratt, Badarinath Chinimilli, Neha Sandam, Prasanna Bhat, Anuj Bhandari, Nithin Babu, Madhana Gopala

3D Artist: Victoria Mcintyre

Matte Painting: Jiyoung Lee

© 2019 by JamesMac.